Royal Botanic Gardens Victoria + Raiser's Edge NXT

The Royal Botanic Gardens Victoria (RBGV) is one of the world’s leading botanic gardens and a centre of excellence for horticulture, science and education. It’s dedicated to the conservation, display and enjoyment of plants extending over two locations, Melbourne and Cranbourne, and incorporates the National Herbarium of Victoria.

To enable the Gardens to continue to thrive into the future, the RBGV fundraising team is committed to raising funds to support the many key projects across the Gardens.

“We selected Raiser’s Edge NXT based on its portability, accessibility and ease of use and this is important for an organisation that’s very much focused on major donor engagement.”
– Nic Capp, Manager Foundation, RBGV

The Challenge

As with many not for profit organisations, improving supporter engagement and increasing donations are ongoing challenges. For the RBGV the key challenge is understanding its’ supporters passion and interest and then aligning them with the Vision and Mission of the Gardens.

Nic Capp, Manager Foundation at RBGV says, “Our ongoing challenge is ensuring we are serving our supporters well, this means understanding our supporter’s passion and interests which is critical to our engagement efforts.”

“We engage our supporters in different ways, events, tours, one on one visits and written communication enabling them to see the benefit their contribution is making to the Gardens, whilst continuing to develop the relationship we have with them.

RBGV’s previous donor database solution was considered clunky and very difficult to work with. As a result of its reporting limitations, key donor information was saved across various spreadsheets making it difficult to capture a full 360 view of supporters.

“It’s enabled my field staff to access supporter information easily, no matter where they are and provide a better level of personal engagement to our supporters.”

The Solution

In early 2016, RBGV made the decision to switch their database solution to Raiser’s Edge NXT.

Raiser’s Edge NXT’s reporting capability plus the ability to capture information on constituents and events immediately, enabled RBGV to consolidate its numerous spreadsheets into one system.

Another key benefit of switching to Raiser’s Edge was its easy accessibility from anywhere.

We selected Raiser’s Edge NXT based on its portability, accessibility and ease of use and this is important for an organisation that’s very much focused on major donor engagement. It’s enabled my field staff to access supporter information easily, no matter where they are and provide a better level of personal engagement to our supporters. We can also more easily capture relevant and timely information on our supporters through the reporting capability of Raiser’s Edge – and this a key selling point.”  states Nic.

The Result

Since moving to Raiser’s Edge NXT, RBGV has been able consolidate its supporter information into one system which will assist in engaging with its donors. With Raiser’s Edge NXT’s unlimited licenses and easy to use functionality the RBGV fundraising team is able to get out of the system what they need, when they need it.

Nic continues to reflect, If a system is difficult to use, then you’re going to avoid using it. Now with Raiser’s Edge NXT – I open it every day when I log on and go straight into the analytics. In my role as a manager I have the opportunity to look at the overall picture and it’s so useful to have a snapshot of how we’re performing through the analytics function.”

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“One aspect I like about Raiser’s Edge NXT is the ease of use – in my experience with databases over the years, a lot of them aren’t easy to use. Raiser’s Edge NXT is cleaner, clearer and a lot easier to use than a traditional database.”

What's Next?

RBGV’s ultimate goal is to have a database solution that is utilised across the entire organisation. “How we use Raiser’s Edge NXT will evolve over time. That’s one of the reasons we selected Raiser’s Edge NXT. We needed to look ahead into the future and ensure it could evolve with us,” says Nic. 

“At the moment we’re very much a major donor engagement organisation, but somewhere down the track we’ll need to evolve and grow – that was always in our thinking. Raiser’s Edge NXT is able to serve that purpose.”

 

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