Charles Darwin University has been a long-time user of Raiser’s Edge, until 2014 when Events and Raiser’s Edge Officer, Karen Glazbrook attended bbcon, Blackbaud’s premier fundraising conference, and saw the pre-release of Raiser’s Edge NXT. From this point things changed very quickly and she knew immediately that she had to have it.
Sylvanvale Foundation was the winner of last year’s bbcon 10K challenge. Hear from Jake Lyandon, Digital Marketing Specialist and Cathy Quinn, Sylvanvale’s Executive General Manager on the impact winning the challenge has left on their organisation and the people it supports.
The Royal Adelaide Hospital (RAH) Research Fund overhauled their brand, launching a new image, logo and website to maximise their online fundraising capability. Using Blackbaud’s Online Express as their marketing tool into the new digital era.
Nic Capp, Manager Foundation at The Royal Botanic Gardens Victoria outlines how Raiser’s Edge NXT has enabled staff to capture a 360 view of supporters no matter where they are – providing a better level of personal engagement.
Personalising Direct Mail Appeals through SegmentOmatic
To create more personalised and effective appeals to their supporters, ActionAid implemented an advanced segmentation tool, SegmentOmatic. Increasing their mailing segments from 14 to 85 in a fraction of the time with a cost savings of thousands of dollars in their first appeal.
Fighting Chance started with the vision to enrich the lives of young adults with disability. By partnering with eTapestry™, they’ve seen a fundraising growth of 25% and been able to streamline processes for their growing organisation.
“We’ve definitely seen growth, but to be able to target people closely helps with success.”