Attract More Donors With The Content Marketing Fundraising Funnel

Attract More Donors with the Content Marketing Fundraising Funnel


Guest post by LinkedCreative Attracting and retaining new donors to your cause is an essential part of growing any non-profit organisation. Throughout the years, various methods have been employed to acquire new prospects, including direct mail, face-to-face, telephone marketing, advertising, events etc. While each of these methods has its merits,…

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy


Guest post by Jeanette Russell, Marketing Director for, a social engagement platform.  On January 21st, 2017, millions of people around the world marched as part of a global protest, in support of women’s rights, immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights.…

Things Are Changing At Blackbaud

Things are Changing at Blackbaud


Article by Lianne McGrory, Director, Professional Services & Sales (core team) at Blackbaud Pacific I'm excited! Things are changing at Blackbaud. The past 18 months has seen innovative product releases, a growing range of services and now we are changing the way we support our customers by launching a formal…

Winning Funding Through Outcomes Measurement

Winning funding through Outcomes Measurement


Cystic Fibrosis WA Case Study with Apricot Summary Cystic Fibrosis Western Australia have grown from their humble beginnings of a parent-founded self-help group, to a $2.2 million charity, dedicated to enhancing the lives of people living with Cystic Fibrosis. In 2016 they realised that things ‘just weren’t working’ and bravely…

Seeking Funding And The Search For Atlantis

Seeking Funding and the Search for Atlantis


Guest article by Chris Wootton, Philanthropic Services Manager, Philanthropy Australia Like the search for Atlantis….seeking funding from philanthropists can be complex, time consuming and often fraught with failure. We think we know what funders want, only to find that their funding focus has moved and your organisation or program is…

Are You Ready For The Funding Volcano?

Are You Ready for the Funding Volcano?


Is the quest for funding is getting tougher? It certainly seems that way right now. Our clients continually tell us that their number 1 challenge is rising competition – and it’s no surprise, given that there is now 1 charity for every 422 people. But despite how hard things may…

3 Ways To Avoid Being Trumped By Your Supporters

3 Ways to Avoid Being Trumped by your Supporters


FREE ON-DEMAND WEBINAR: Technology and Peer-to-Peer Fundraising Discover how technology can bring your peer-to-peer supporter journey to life in this free 30 minute on-demand webinar. View the webinar now > What can the presidential election teach us about Fundraising? While we might not be campaigning for presidency, as peer-to-peer fundraisers, we…

How To Avoid Losing Donors Over The Phone

How to Avoid Losing Donors Over the Phone


So, you’ve engaged a supporter enough for them to pick up the phone. They’re greeted by a friendly receptionist…& then left in silence or in the company of some horrendous 1970’s jazz music, until the relevant call-taker is found. First impressions count and a supporter’s initial telephone experience has the…

The Gift That Keeps On Giving

The Gift that Keeps on Giving


How technology & emotion are innovating the peer-to-peer supporter journey. 2016 is the year of supporter engagement and in order to get engagement, we need to get emotional. The most powerful way to inspire action is to create a visceral response and so this should be our number-one priority. People…

Author Interview: Data Driven Nonprofits By Steve MacLaughlin

Author Interview: Data Driven Nonprofits by Steve MacLaughlin


Steve MacLaughlin is the best-selling author of Data Driven Nonprofits, a guide book for organisations that want to improve their performance and increase positive change in the world. In this Q&A, he demystifies the world of analytics and reveals how big data can drive even the smallest of charities. Why…

10 Ways To Lose A Donor On Your Website

10 Ways to Lose a Donor on Your Website


Not Communicating the Why Communicating your why helps site visitors connect with your brand and makes them more inclined to give to your organisation over another one that has a similar mission. Unresponsive Design Online giving is one of the fastest growing channels for fundraising and has been for the…

Disruption In The NFP Sector: How To Innovate And Take Action

Disruption in the NFP sector: How to innovate and take action


It’s fair to say the third sector is experiencing disruption in waves. From mobile donations, online fundraising, and awareness via social media, audiences are exposed to more ways to donate than ever. And the number of charities in Australia is doubling every decade. Competition is high and innovation is key.…

Interview With Blackbaud $10K Challenge Winner: Sylvanvale

Interview with Blackbaud $10K Challenge Winner: Sylvanvale


This video has been an opportunity to showcase people who aren’t often seen or heard.” – Jake Lyandon, Sylvanvale When Blackbaud gave a donation of $10,000 to the deserving Sylvanvale Foundation at this year’s bbcon, it was the stories we heard after that made it even more worthwhile. Last week…

The Kai-Zen Approach To Innovation

The Kai-Zen approach to innovation


Innovation is a bit of a buzz word these days. The term ‘innovation was the most popular business search term of 2015. And the government is touting their $1.1 billion National Science and Innovation agenda as being the key to Australia’s future survival while teasing us with emotive slogans like…

Blackbaud $10K Challenge Winner Announced

Blackbaud $10K Challenge Winner Announced


An Australian charity today received a $10,000 donation to ‘power the passions’ of people with disabilities. Sylvanvale were unveiled as the winners of the Blackbaud $10K Challenge, an online competition hosted by Blackbaud, the world’s leading cloud software company powering social good. The Sydney-based charity was presented with a ten…

Why You Need A Multi-channel Approach To Fundraising

Why you need a multi-channel approach to fundraising


The Fundamentals of Multi-channel Fundraising Presented by Derrick Brown View the on-demand webinar here > July is the best time to set up a regular gift to charity. At the start of a new financial year, you’re benefiting the charity by helping set budget, and yourself, by maximising your tax…

Meet The Not For Profit ‘Pornstar’: Luke Brown

Meet the Not for Profit ‘Pornstar’: Luke Brown


When Luke Brown, founder of brand experience agency AFFINITY, met the Salvos back in 2012, they had an ageing supporter-base and little connection with younger audiences. Sound familiar? Fast forward twelve months and millennial donations had increased a hundred-fold and their adverts had been seen on social media by 1.3…

Keeping Pace With Sector Change

Keeping pace with sector change


Opinion Piece by Rob Edwards, CEO, Fundraising Institute Australia Heraclitus, the 4th Century BC Greek philosopher, once said: “there is nothing permanent except change.” That’s certainly true of the Australian fundraising landscape which has been evolving dramatically in recent years. The challenge for our sector is to remain sustainable and…

It’s A New Financial Year, What’s Next?

It’s a New Financial Year, what’s next?


There are always peaks and troughs in life and our work is no different. But as marketers and fundraisers, when it comes to communicating with our supporters, we should be "always on". What I mean by "always on" is that the donor or supporter gets a consistent stream of regular…

Celebrating Not For Profit Passion At Bbcon Sydney 2016

Celebrating Not for Profit Passion at bbcon Sydney 2016


Headlining the event, which takes place 1-2 August at Doltone House in Sydney, is Mike Johnston, founder of global fundraising consultancy hjc and highest rated speaker at last year’s International Fundraising Congress. Johnston has helped charities raise over $1 billion using his Transformational Donor-Mapping Framework and will launch it in the…

5 Steps For Sustainability In The NFP Sector

5 Steps for Sustainability in the NFP Sector


'If you always do what you always did, you'll always get what you always got.' Wise words from Albert Einstein there. But words that were clearly uttered before the age of disruption. Ask any fundraiser and they're sure to agree that doing what we've always done is most definitely NOT…

What Turns A Stranger Into A Regular Giver?

What turns a stranger into a regular giver?


Shortening the Path to Regular Giving: A Mindreading Webinar Presented by Michael Johnston & Karen Armstrong View the on-demand webinar here > Let’s face it – we really have no idea why we lose 90% of first time donors and why 10% decide to keep supporting. Supporter behaviour is a…

Technology: Empowered Or Overwhelmed?

Technology: Empowered or Overwhelmed?


Do you feel empowered or overwhelmed by the digital revolution? Every week we hear about the incredible achievements of charities using online marketing. #nomakeupselfie raised $8million for Cancer Council in its first week and train accidents in Melbourne fell 30% after the Dumb Ways to Die Youtube video. All great…

Charities To #sharethepassion For $10,000

Charities to #sharethepassion for $10,000


How could $10K ‘Power your Passion’? That’s the question facing Not-for-Profits as they compete for a $10,000 prize. Fundraising technology leaders, Blackbaud Pacific, have revealed their plan to donate AU$10,000 to a charity, NGO or university as part of an exciting online competition, which launches today. The Blackbaud $10K Challenge…

Why Warren Buffett Thinks You Should Attend Bbcon

Why Warren Buffett thinks you should attend bbcon


bbcon is changing the world. Sounds a bit dramatic, right?  Maybe – but perhaps it’s not all that far-fetched when you consider what bbcon is all about. Our office is full of former fundraisers who know only too well that, with a target hanging over us and our head in…

12 Great Blog Posts For The Not For Profit Marketer

12 Great Blog Posts for the Not for Profit Marketer


The best way to improve, is to learn from others. We've compiled a list of up-to-date blogs about not for profits, #nptech and fundraising that you must be reading as a marketer for your cause. From email marketing to social media, here's a list of learnings from around the web…

3 Simple Steps To A Last Minute Fundraising Appeal

3 Simple Steps to a Last Minute Fundraising Appeal


In fundraising, every day is a new day to raise more money for your cause. Some days require more of a rapid response than others; this may mean sending out last minute email blast, direct mail or making crucial phone calls to push out your fundraising appeal. As many charities…

Are You Making The Most Of Digital Fundraising?

Are you making the most of digital fundraising?


There are endless possibilities for connecting with your donors in a modern world. Christian Heckenberg takes us through the stages to ensuring small to medium-sized not for profits are making the most of digital fundraising. Listen to the recording here > --- Start with a plan. Think about what you're…

4 Tech Trend Predictions For Not For Profits In 2016

4 Tech Trend Predictions for Not for Profits in 2016


This week, I was fortunate to get a sneak peek at two of the not for profit sector’s leading tech experts musing on their technology trend predictions for 2016. This video of Mary Beth Westmoreland and Steve MacLaughlin forecasting how and where not for profits, technology, and even user experience will intersect during this upcoming year is total…

Why Pop-Ups Should Be Part Of Your Online Fundraising

Why Pop-Ups Should Be Part of Your Online Fundraising


Are you annoyed by those pop-up boxes that suddenly appear on some websites? Probably. Are your constituents? Likely. Does that mean your not for profit website should avoid them? No. Everyone knows to raise money, you need to ask. And simply having a donate button on your home page isn’t…

Which Fundraising System? A Guide For First-Time Buyers

Which Fundraising System? A Guide for First-Time Buyers


Many of us don’t have “Purchase Big Database” in our job description, let alone experience in what can be a substantial process and investment. This blog aims to give first-time buyers confidence by outlining a typical process of selecting the right system. Project Mission The first step is to define…

4 Tips For Database Segmentation

4 Tips for Database Segmentation


Derrick Brown offers some tried-and-true ideas for database management that will allow for effective segmentation in your direct marketing – and more meaningful interactions with your supporters. Whether you are using a homegrown database or one of the many proprietary databases out there, you are tasked with determining what data should…

Why Is The Cloud Right For Your Not For Profit?

Why is the Cloud Right for Your Not for Profit?


Most organisations have a basic understanding of cloud technology but the next question becomes… “Should I make the switch to the cloud?” Not for profits are striving to invest more in their core missions, decrease the cost of operations, and ultimately execute more successfully. For many, the dilemma is how to…

3 Must-Haves For A Fundraising CRM

3 Must-Haves for a Fundraising CRM


Throughout my career I've been involved in many charitable organisations and worked with fundraising teams of all different sizes, from large and noisy multi-level offices to one-man shows tucked away in small makeshift offices. I've seen every possible way to manage relationships and donor data – from the most sophisticated,…

Your Guide To Selecting Fundraising Software

Your Guide to Selecting Fundraising Software


I was recently attending a not for profit conference in South Australia. During a conversation with a lady sitting next to me, she explained her main reason for attending the conference was because she had just been given (aka dumped) the tasked of researching and finding a new CRM for…

Meet Up And Skill Up

Meet Up and Skill Up


I am a firm believer that you should take advantage of any and all opportunities to learn more about the sector you work in, and to get to know your peers.  Every time you make a new connection you’re potentially unlocking years of experience and may find a mentor as…

The Analytics Forecast: Cloudy Days Ahead

The Analytics Forecast: Cloudy Days Ahead


Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your organisation and enable the highest quality solutions. I’m going to touch on three types of analytics that paint an exciting forecast for not for profits that leverage the cloud:  Data Health Usage Statistics Smart Software…

Your Best Year Yet: Fundraising Trends 2016

Your Best Year Yet: Fundraising Trends 2016


Your Best Year Yet: Fundraising Trends 2016 Presented by Christian Heckenberg Listen to the on-demand recording > Start your 2016 on trend! From hot topics to predictions on the future of fundraising, listen to the recording of Your Best Year Yet: Fundraising Trends 2016 by Christian Heckenberg, Blackbaud Pacific's Charity Development…

5 Ways To Revamp The New Work Year For 2016

5 Ways to Revamp the New Work Year for 2016


After the holidays getting back into the swing of work can be hard. But 2016 is here and your supporters, co-workers and board members are waiting to see what new fundraising ideas and campaigns you have for this year so it’s time to jump back in! Here are my 5…

How To Combat Database Misconceptions In Your Organisation

How to Combat Database Misconceptions in your Organisation


In the eyes of your Database Administrator, the system you are currently using to track your fundraising efforts may be the best thing since sliced bread: simple to use, crystal clear to understand, and excellent in every way. But to the average front-line fundraiser or the Executive team, your system…