10 Ways To Lose A Donor On Your Website

10 Ways to Lose a Donor on Your Website


Not Communicating the Why Communicating your why helps site visitors connect with your brand and makes them more inclined to give to your organisation over another one that has a similar mission. Unresponsive Design Online giving is one of the fastest growing channels for fundraising and has been for the…

Disruption In The NFP Sector: How To Innovate And Take Action

Disruption in the NFP sector: How to innovate and take action


It’s fair to say the third sector is experiencing disruption in waves. From mobile donations, online fundraising, and awareness via social media, audiences are exposed to more ways to donate than ever. And the number of charities in Australia is doubling every decade. Competition is high and innovation is key.…

Interview With Blackbaud $10K Challenge Winner: Sylvanvale

Interview with Blackbaud $10K Challenge Winner: Sylvanvale


This video has been an opportunity to showcase people who aren’t often seen or heard.” – Jake Lyandon, Sylvanvale When Blackbaud gave a donation of $10,000 to the deserving Sylvanvale Foundation at this year’s bbcon, it was the stories we heard after that made it even more worthwhile. Last week…

The Kai-Zen Approach To Innovation

The Kai-Zen approach to innovation


Innovation is a bit of a buzz word these days. The term ‘innovation was the most popular business search term of 2015. And the government is touting their $1.1 billion National Science and Innovation agenda as being the key to Australia’s future survival while teasing us with emotive slogans like…

Blackbaud $10K Challenge Winner Announced

Blackbaud $10K Challenge Winner Announced


An Australian charity today received a $10,000 donation to ‘power the passions’ of people with disabilities. Sylvanvale were unveiled as the winners of the Blackbaud $10K Challenge, an online competition hosted by Blackbaud, the world’s leading cloud software company powering social good. The Sydney-based charity was presented with a ten…

Why You Need A Multi-channel Approach To Fundraising

Why you need a multi-channel approach to fundraising


The Fundamentals of Multi-channel Fundraising Presented by Derrick Brown View the on-demand webinar here > July is the best time to set up a regular gift to charity. At the start of a new financial year, you’re benefiting the charity by helping set budget, and yourself, by maximising your tax…

Meet The Not For Profit ‘Pornstar’: Luke Brown

Meet the Not for Profit ‘Pornstar’: Luke Brown


When Luke Brown, founder of brand experience agency AFFINITY, met the Salvos back in 2012, they had an ageing supporter-base and little connection with younger audiences. Sound familiar? Fast forward twelve months and millennial donations had increased a hundred-fold and their adverts had been seen on social media by 1.3…

Keeping Pace With Sector Change

Keeping pace with sector change


Opinion Piece by Rob Edwards, CEO, Fundraising Institute Australia Heraclitus, the 4th Century BC Greek philosopher, once said: “there is nothing permanent except change.” That’s certainly true of the Australian fundraising landscape which has been evolving dramatically in recent years. The challenge for our sector is to remain sustainable and…

It’s A New Financial Year, What’s Next?

It’s a New Financial Year, what’s next?


There are always peaks and troughs in life and our work is no different. But as marketers and fundraisers, when it comes to communicating with our supporters, we should be "always on". What I mean by "always on" is that the donor or supporter gets a consistent stream of regular…

Celebrating Not For Profit Passion At Bbcon Sydney 2016

Celebrating Not for Profit Passion at bbcon Sydney 2016


Headlining the event, which takes place 1-2 August at Doltone House in Sydney, is Mike Johnston, founder of global fundraising consultancy hjc and highest rated speaker at last year’s International Fundraising Congress. Johnston has helped charities raise over $1 billion using his Transformational Donor-Mapping Framework and will launch it in the…

5 Steps For Sustainability In The NFP Sector

5 Steps for Sustainability in the NFP Sector


'If you always do what you always did, you'll always get what you always got.' Wise words from Albert Einstein there. But words that were clearly uttered before the age of disruption. Ask any fundraiser and they're sure to agree that doing what we've always done is most definitely NOT…

What Turns A Stranger Into A Regular Giver?

What turns a stranger into a regular giver?


Shortening the Path to Regular Giving: A Mindreading Webinar Presented by Michael Johnston & Karen Armstrong View the on-demand webinar here > Let’s face it – we really have no idea why we lose 90% of first time donors and why 10% decide to keep supporting. Supporter behaviour is a…

Technology: Empowered Or Overwhelmed?

Technology: Empowered or Overwhelmed?


Do you feel empowered or overwhelmed by the digital revolution? Every week we hear about the incredible achievements of charities using online marketing. #nomakeupselfie raised $8million for Cancer Council in its first week and train accidents in Melbourne fell 30% after the Dumb Ways to Die Youtube video. All great…

Charities To #sharethepassion For $10,000

Charities to #sharethepassion for $10,000


How could $10K ‘Power your Passion’? That’s the question facing Not-for-Profits as they compete for a $10,000 prize. Fundraising technology leaders, Blackbaud Pacific, have revealed their plan to donate AU$10,000 to a charity, NGO or university as part of an exciting online competition, which launches today. The Blackbaud $10K Challenge…

Why Warren Buffett Thinks You Should Attend Bbcon

Why Warren Buffett thinks you should attend bbcon


bbcon is changing the world. Sounds a bit dramatic, right?  Maybe – but perhaps it’s not all that far-fetched when you consider what bbcon is all about. Our office is full of former fundraisers who know only too well that, with a target hanging over us and our head in…

12 Great Blog Posts For The Not For Profit Marketer

12 Great Blog Posts for the Not for Profit Marketer


The best way to improve, is to learn from others. We've compiled a list of up-to-date blogs about not for profits, #nptech and fundraising that you must be reading as a marketer for your cause. From email marketing to social media, here's a list of learnings from around the web…

3 Simple Steps To A Last Minute Fundraising Appeal

3 Simple Steps to a Last Minute Fundraising Appeal


In fundraising, every day is a new day to raise more money for your cause. Some days require more of a rapid response than others; this may mean sending out last minute email blast, direct mail or making crucial phone calls to push out your fundraising appeal. As many charities…

Are You Making The Most Of Digital Fundraising?

Are you making the most of digital fundraising?


There are endless possibilities for connecting with your donors in a modern world. Christian Heckenberg takes us through the stages to ensuring small to medium-sized not for profits are making the most of digital fundraising. Listen to the recording here > --- Start with a plan. Think about what you're…

4 Tech Trend Predictions For Not For Profits In 2016

4 Tech Trend Predictions for Not for Profits in 2016


This week, I was fortunate to get a sneak peek at two of the not for profit sector’s leading tech experts musing on their technology trend predictions for 2016. This video of Mary Beth Westmoreland and Steve MacLaughlin forecasting how and where not for profits, technology, and even user experience will intersect during this upcoming year is total…

Why Pop-Ups Should Be Part Of Your Online Fundraising

Why Pop-Ups Should Be Part of Your Online Fundraising


Are you annoyed by those pop-up boxes that suddenly appear on some websites? Probably. Are your constituents? Likely. Does that mean your not for profit website should avoid them? No. Everyone knows to raise money, you need to ask. And simply having a donate button on your home page isn’t…

Which Fundraising System? A Guide For First-Time Buyers

Which Fundraising System? A Guide for First-Time Buyers


Many of us don’t have “Purchase Big Database” in our job description, let alone experience in what can be a substantial process and investment. This blog aims to give first-time buyers confidence by outlining a typical process of selecting the right system. Project Mission The first step is to define…

4 Tips For Database Segmentation

4 Tips for Database Segmentation


Derrick Brown offers some tried-and-true ideas for database management that will allow for effective segmentation in your direct marketing – and more meaningful interactions with your supporters. Whether you are using a homegrown database or one of the many proprietary databases out there, you are tasked with determining what data should…

Why Is The Cloud Right For Your Not For Profit?

Why is the Cloud Right for Your Not for Profit?


Most organisations have a basic understanding of cloud technology but the next question becomes… “Should I make the switch to the cloud?” Not for profits are striving to invest more in their core missions, decrease the cost of operations, and ultimately execute more successfully. For many, the dilemma is how to…

3 Must-Haves For A Fundraising CRM

3 Must-Haves for a Fundraising CRM


Throughout my career I've been involved in many charitable organisations and worked with fundraising teams of all different sizes, from large and noisy multi-level offices to one-man shows tucked away in small makeshift offices. I've seen every possible way to manage relationships and donor data – from the most sophisticated,…

Your Guide To Selecting Fundraising Software

Your Guide to Selecting Fundraising Software


I was recently attending a not for profit conference in South Australia. During a conversation with a lady sitting next to me, she explained her main reason for attending the conference was because she had just been given (aka dumped) the tasked of researching and finding a new CRM for…

Meet Up And Skill Up

Meet Up and Skill Up


I am a firm believer that you should take advantage of any and all opportunities to learn more about the sector you work in, and to get to know your peers.  Every time you make a new connection you’re potentially unlocking years of experience and may find a mentor as…

The Analytics Forecast: Cloudy Days Ahead

The Analytics Forecast: Cloudy Days Ahead


Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your organisation and enable the highest quality solutions. I’m going to touch on three types of analytics that paint an exciting forecast for not for profits that leverage the cloud:  Data Health Usage Statistics Smart Software…

Your Best Year Yet: Fundraising Trends 2016

Your Best Year Yet: Fundraising Trends 2016


Your Best Year Yet: Fundraising Trends 2016 Presented by Christian Heckenberg Listen to the on-demand recording > Start your 2016 on trend! From hot topics to predictions on the future of fundraising, listen to the recording of Your Best Year Yet: Fundraising Trends 2016 by Christian Heckenberg, Blackbaud Pacific's Charity Development…

5 Ways To Revamp The New Work Year For 2016

5 Ways to Revamp the New Work Year for 2016


After the holidays getting back into the swing of work can be hard. But 2016 is here and your supporters, co-workers and board members are waiting to see what new fundraising ideas and campaigns you have for this year so it’s time to jump back in! Here are my 5…

How To Combat Database Misconceptions In Your Organisation

How to Combat Database Misconceptions in your Organisation


In the eyes of your Database Administrator, the system you are currently using to track your fundraising efforts may be the best thing since sliced bread: simple to use, crystal clear to understand, and excellent in every way. But to the average front-line fundraiser or the Executive team, your system…

7 Fundraising Resolutions For 2016

7 Fundraising Resolutions for 2016


Start your new year of fundraising with the right foundations. I sat down with Christian Heckenberg, Blackbaud's Charity Development Manager, to chat about fundraising trends for 2016 and how charities can leverage their current resources for success. In the Q&A recording, Christian touches on important points about the 7 types of…

10 Tips To Boost Your Fundraising This #GivingTuesday

10 Tips to Boost Your Fundraising this #GivingTuesday


The concept of Giving Tuesday was born from Black Friday and Cyber Monday over in the US – which are quite similar to our Boxing Day and post-Christmas sales here in Australia and NZ. It’s a massive time of buying to take advantage of deals during the holiday period. Giving…

6 Stages Of A Major Gift Prospect

6 Stages of a Major Gift Prospect


The key to a successful major giving program is planning. From the very beginning, your fundraising success relies on strategy and relationship management. Supporters of your organisation are not major donors by chance; it’s the hard work you put into each stage of the prospecting process that achieves a strategic…

Mastering The Power Of Your Database

Mastering the Power of your Database


There is a lot of power that lies within your database. As I mentioned in my last post (Is your Database your Single Source of Truth?) establishing your database as your organisation’s single source of truth has many benefits for you and your colleagues. However, if your database isn’t set…

Track Your Volunteers Within Your Database

Track your Volunteers within your Database


Volunteers are an essential element for many organisations to achieve their mission. Whether it’s assisting in events, running programs or providing admin relief – your organisation would not be where it is today without them. Properly managing your volunteers is critical to the success of your volunteer program. If it’s: too…

3 Steps To Success For The Modern Fundraiser

3 Steps to Success for the Modern Fundraiser


The growth of the digital world has created endless possibilities for the modern fundraiser. We now have the ability to gain infinite amounts of information from the comfort of our desk or on the go using our mobile phones. The age of the internet has taken a lot of the…

Is Your Database Your Single Source Of Truth?

Is your Database your Single Source of Truth?


After talking with an organisation recently it became very clear that though they had a fundraising database, they didn’t use it collectively as an organisation. A fundraiser would occasionally add a new donor or put notes under a returning donor, but it wasn’t consistent throughout the organisation and their database…

Christmas… In September?

Christmas… in September?


Your end of tax year appeal finished several weeks ago. No doubt you’ve already moved on to the planning of this year’s Christmas appeal. Most Australian charities launch their Christmas appeals to their donors and supporters through proven direct mail programs, landing in letterboxes in late November. However, a 2013…

4 Tips For Simplifying The Volunteer Management Process

4 Tips for Simplifying the Volunteer Management Process


To effectively manage volunteers, you need a structured, systematic approach. However, many not for profits get stuck in all the administrative tasks associated with volunteer management. In this post, we’ll offer four tips for simplifying the management process – and yielding even greater value from your volunteers’ efforts. #1: Stop…

The Easiest Way To Increase Your Fundraising

The Easiest Way to Increase Your Fundraising


Peer–to-Peer or social fundraising is the easiest way to increase your fundraising income and grow your donor database. Why? Because word of mouth is still the best form of advertising. Intuitive technology now enables a supporter to create a fundraising activity, tell their story about why they love your organisation,…