Market Research For Your Organisation In 8 Simple Steps

Market Research for your Organisation in 8 Simple Steps

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I’m a big fan of market research as someone who comes from a marketing background. I strongly believe in the power of the customer experience, and in providing what your market is asking for, you develop a stronger bond between your customers and your brand. So if you’re thinking “I’m…

Fundraising From Your Desk

Fundraising from your desk

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In both fundraising and awareness-raising, we need to offer our supporters a range of options to suit their capacities and interests. When I was a university student, I was a really engaged fundraiser and campaigner. I was marching in rallies, dancing in public, hosting events, chairing committees and speaking at…

Blackbaud Pacific Conference – Live Blog Day 2

Blackbaud Pacific Conference – Live Blog Day 2

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4:20pm We are very sad to start packing up the conference now. It's been a lot of fun and a real delight to see so many Blackbaud customers together, and so many new connections made. Thanks to all our fantastic presenters for generously letting us in on their secrets to…

Blackbaud Pacific Conference – Live Blog

Blackbaud Pacific Conference – Live Blog

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5:23pm Where did the day go? It's gone far too quickly. We hope all our delegates have had a fun, informative and productive day, and are ready to do it all again tomorrow. eTapestry users, we'll reconvene tomorrow for the user group. There was just too much to discuss in…

The Do’s And Do’s Of Community Fundraising

The Do’s and Do’s of Community Fundraising

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Community fundraising is a great way for your organisation to raise additional funds and to connect to new audiences of potential supporters and donors. If it is done right, it’s a great way for your loyal supporters to feel more engaged with your work and contribute to it. However, often…

How To Start A Regular Giving Program Today

How to Start a Regular Giving Program Today

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Having a regular monthly giving program is a cost-effective way for your organisation to raise money. These programs help to lower administration costs, provide donors with an easy opportunity to support your mission and allow for better planning because you can easily forecast expected revenue. The ability to make smaller,…

6 Tips For Acquiring, Managing And Keeping Volunteers

6 Tips for Acquiring, Managing and Keeping Volunteers

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Volunteers are an important resource for your organisation and help you complete your mission. The value of these contributions, from stuffing envelopes to spending months volunteering overseas, should not be overlooked. Here are a few tips to help you help your organisation find, acknowledge and manage these volunteers.  Be Strategic…

How Well Do You Know Your Donors?

How well do you know your donors?

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Do you take every opportunity to gather AND record valuable information about your donors? Whilst not every organisation has the resources to send out and administer comprehensive donor surveys, every organisation should be ensuring that it is capturing relevant information about its supporters as it is acquired. An important part…

9 Simple Tips To Improve Your Email Marketing

9 Simple Tips to Improve your Email Marketing

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1.    Use email marketing software that allows you to track your results Good email marketing software will track the people who opened your email, as well as who they were. It will also track the clicks on the links in your email, and the email addresses that bounced during your…