Tips For Database Segmentation

Tips for database segmentation

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Derrick Brown offers some tried-and-true ideas for database management that will allow for effective segmentation in your direct marketing – and more meaningful interactions with your supporters.   Whether you are using a homegrown database or one of the many proprietary databases out there, you are tasked with determining what…

5 Best Practices For Converting Volunteers To Donors

5 Best Practices for Converting Volunteers to Donors

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It is not a secret that not for profits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organisation focusing on the volunteer base that you already have?  Many not for profits do not know that the line between their volunteers…

4 Social Media Trends Helping NFP Expand Their Influencers Online

4 Social Media Trends Helping NFP Expand their Influencers Online

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Four social media trends helping not-for-profit expand their influencers online Discover some of the most exciting and innovative ways to engage your social media followers and harness the power of your supporters. Like most not-for-profit organisations, you’re probably already on Facebook and Twitter … and may even have started experimenting…

4 Things Your Not-for-Profit Needs To Know About Online Donors

4 Things Your Not-for-Profit Needs to Know About Online Donors

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New data from Target Analytics, a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national not for profits in the United States during 2016 and represents more than 6.5 million donors. These organisations…

Secrets Of Data Driven Not For Profits

Secrets of Data Driven Not for Profits

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FREE ON-DEMAND WEBINAR: Secrets of Data Driven Not for Profits Presented by Steve MacLaughlin / Vice President of Data & Analytics, Blackbaud AND #1 Amazon Bestseller View the webinar now > Big Data is completely transforming how companies drive their decision making - but many not for profit organisations are unprepared…

Exploring The Complexities Of Fundraising Efficiency Part II

Exploring the Complexities of Fundraising Efficiency Part II

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To help explore the topic of Fundraising Efficiency in more detail we recently asked leading charity and fundraising experts to see what Fundraising Efficiency means to them and discover if there's one uniform approach to measuring the cost of fundraising and how to best approach it. In the second of…

6 Tips For An Exciting, Donor-Centric Annual Report

6 Tips for an Exciting, Donor-Centric Annual Report

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As the financial year draws to a close, the fundraisers amongst us are breathing a sigh of relief knowing our tax-time appeals are now behind us. The letters have been mailed, the emails are on their way, the thank-you notes are already written. We could almost be forgiven for putting…

How To Promote Your Tax Appeal Through Email And Social Media

How to Promote your Tax Appeal through Email and Social Media

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12 tips for maximising the effectiveness of your direct mail campaign through digital channels When it comes to fundraising, the tax-time appeal ranks as one of the top two opportunities throughout the year alongside Christmas. And yet, many not-for-profits are leaving donations on the table by not partnering their Direct…