Nxt People

Alumni/Constituent Engagement – how do you measure it?

Work for a university?  This applies to you!  Work for another type of organisation – this applies to you, too!  Please read on.

I have spent the past two weeks consulting at two separate universities in Australia.  Each university has raised issues relating to creating metrics related to alumni engagement in order to make meaningful decisions.

Why would a university (or any type of organisation) want to create metrics to measure the engagement of their alumni (or constituents)?

  • To determine the reasons an alum (or constituent, perhaps, in your case) gets involved
  • To examine what types of engagement, and how many attempts it takes, before we move the alum (or constituent) from merely being attracted to our events to ultimately becoming more engaged as a volunteer or…even better…a donor!
  • To determine if events raise fun, but never lead to funds?  Are we having fun, but not moving alumni (or constituents) to bigger and better things?
  • To determine if the events are stale and, thus, the same old thing.  Or, are the events a pipeline to attract new people?
  • To continue the course if the activities conducted are performing well based on sound metrics and measurements
  • To shift course if the results prove the pipeline is not paying off

Once we know what we want to measure, create the tool to measure the results will be easy.

Does anyone do this well in Asia-Pacific?  If so, please share.  Want to know more, ask!  Let’s start a conversation!  Respond below and tell us what you are doing to measure results in your organisation.  Have you created an engagement score and, if so, what are you measuring to create the score?  What tools do you use to report the metrics?