Planning For Fundraising Success In 2018 – Webinar On-Demand

Planning for Fundraising Success in 2018 – Webinar On-Demand

CHECK IT OUT

FREE ON-DEMAND WEBINAR: Planning for Fundraising Success in 2018 Presented by Rich Beeston / LinkedCreative View the webinar now > Planning for Fundraising Success in 2018!  Join Rich Beeston, Founder of Linked Creative in this highly engaging and practical webinar available on-demand where Rich covers: How to create a simple month-by-month action plan…

Scholarship & Stewardship Success – Webinar On-Demand

Scholarship & Stewardship Success – Webinar On-Demand

CHECK IT OUT

FREE ON-DEMAND WEBINAR: Scholarship & Stewardship Success Presented by Brook Grimes / AcademicWorks View the webinar now > Take your scholarship management to another level!  Blackbaud have great pleasure in bringing to you to this special on-demand webinar showcasing our innovative AcademicWorks Platform. Acquired by Blackbaud in 2017, the AcademicWorks solution serves as…

Creating A Roadmap For Online Success

Creating a Roadmap for Online Success

CHECK IT OUT

Five Channels To Create a Successful Online Strategy The digital experience is increasingly important as more of your donors, constituents, fundraisers, and community members go online to learn about your organisation and how best to support it. Mapping out a successful online strategy is the best way to avoid roadblocks…

How To Motivate Your Facebook Followers To Take Action

How to motivate your Facebook followers to take action

CHECK IT OUT

How to motivate your Facebook followers to take action We’ve all seen it before. The Facebook page with tens of thousands of followers … but for some reason, individual posts get little or no response. Or the new social cause everyone’s raving about … but not many followers are willing…

Win At Multi-Channel Marketing With A Messaging Framework

Win at Multi-Channel Marketing with a Messaging Framework

CHECK IT OUT

How will you ever get to it all? With seemingly limitless channels available to not for profit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Email? Of course, but it’s not the engagement driver it once was. Facebook, Twitter, Instagram, traditional direct mail,…

Webinar Partnership With Connecting Up

Webinar partnership with Connecting Up

CHECK IT OUT

FREE ON-DEMAND WEBINAR: Expert Advice for Fundraising in the Digital Age Presented by Gabe Smith / Blackbaud Pacific View the webinar now > With so much change and so many challenges, how are the best fundraisers successfully navigating the transition to the digital age and staying ahead of the competition?  In…

Secrets Of Data Driven Not For Profits

Secrets of Data Driven Not for Profits

CHECK IT OUT

FREE ON-DEMAND WEBINAR: Secrets of Data Driven Not for Profits Presented by Steve MacLaughlin / Vice President of Data & Analytics, Blackbaud AND #1 Amazon Bestseller View the webinar now > Big Data is completely transforming how companies drive their decision making - but many not for profit organisations are unprepared…

How Charities Can Leverage The Influencer Marketing Trend

How Charities can Leverage the Influencer Marketing Trend

CHECK IT OUT

Guest post by everydayhero The popularity of influencer marketing has surged in recent years. While it’s been around as a marketing tactic for the best part of a century, this recent growth can be largely attributed to the sheer volume of content being shared across social media. Amidst so much…

Attract More Donors With The Content Marketing Fundraising Funnel

Attract More Donors with the Content Marketing Fundraising Funnel

CHECK IT OUT

Guest post by LinkedCreative Attracting and retaining new donors to your cause is an essential part of growing any non-profit organisation. Throughout the years, various methods have been employed to acquire new prospects, including direct mail, face-to-face, telephone marketing, advertising, events etc. While each of these methods has its merits,…

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

CHECK IT OUT

Guest post by Jeanette Russell, Marketing Director for Attentive.ly, a social engagement platform.  On January 21st, 2017, millions of people around the world marched as part of a global protest, in support of women’s rights, immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights.…

Technology: Empowered Or Overwhelmed?

Technology: Empowered or Overwhelmed?

CHECK IT OUT

Do you feel empowered or overwhelmed by the digital revolution? Every week we hear about the incredible achievements of charities using online marketing. #nomakeupselfie raised $8million for Cancer Council in its first week and train accidents in Melbourne fell 30% after the Dumb Ways to Die Youtube video. All great…

3 Simple Steps To A Last Minute Fundraising Appeal

3 Simple Steps to a Last Minute Fundraising Appeal

CHECK IT OUT

In fundraising, every day is a new day to raise more money for your cause. Some days require more of a rapid response than others; this may mean sending out last minute email blast, direct mail or making crucial phone calls to push out your fundraising appeal. As many charities…

Are You Making The Most Of Digital Fundraising?

Are you making the most of digital fundraising?

CHECK IT OUT

There are endless possibilities for connecting with your donors in a modern world. Christian Heckenberg takes us through the stages to ensuring small to medium-sized not for profits are making the most of digital fundraising. Listen to the recording here > --- Start with a plan. Think about what you're…

4 Tech Trend Predictions For Not For Profits In 2016

4 Tech Trend Predictions for Not for Profits in 2016

CHECK IT OUT

This week, I was fortunate to get a sneak peek at two of the not for profit sector’s leading tech experts musing on their technology trend predictions for 2016. This video of Mary Beth Westmoreland and Steve MacLaughlin forecasting how and where not for profits, technology, and even user experience will intersect during this upcoming year is total…

Why Pop-Ups Should Be Part Of Your Online Fundraising

Why Pop-Ups Should Be Part of Your Online Fundraising

CHECK IT OUT

Are you annoyed by those pop-up boxes that suddenly appear on some websites? Probably. Are your constituents? Likely. Does that mean your not for profit website should avoid them? No. Everyone knows to raise money, you need to ask. And simply having a donate button on your home page isn’t…

Why Is The Cloud Right For Your Not For Profit?

Why is the Cloud Right for Your Not for Profit?

CHECK IT OUT

Most organisations have a basic understanding of cloud technology but the next question becomes… “Should I make the switch to the cloud?” Not for profits are striving to invest more in their core missions, decrease the cost of operations, and ultimately execute more successfully. For many, the dilemma is how to…

3 Must-Haves For A Fundraising CRM

3 Must-Haves for a Fundraising CRM

CHECK IT OUT

Throughout my career I've been involved in many charitable organisations and worked with fundraising teams of all different sizes, from large and noisy multi-level offices to one-man shows tucked away in small makeshift offices. I've seen every possible way to manage relationships and donor data – from the most sophisticated,…

Your Guide To Selecting Fundraising Software

Your Guide to Selecting Fundraising Software

CHECK IT OUT

I was recently attending a not for profit conference in South Australia. During a conversation with a lady sitting next to me, she explained her main reason for attending the conference was because she had just been given (aka dumped) the tasked of researching and finding a new CRM for…

The Analytics Forecast: Cloudy Days Ahead

The Analytics Forecast: Cloudy Days Ahead

CHECK IT OUT

Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your organisation and enable the highest quality solutions. I’m going to touch on three types of analytics that paint an exciting forecast for not for profits that leverage the cloud:  Data Health Usage Statistics Smart Software…

The Trends In Giving

The trends in giving

CHECK IT OUT

On May 26, NAB hosted a breakfast to share insights from the annual NAB Charitable Giving Index report. Panellists from NAB, Australian Red Cross and Everyday Hero discussed the impact of the economy on giving, giving trends, and how charities are leveraging data and digital channels. Impact of the economic…

Engagement, Acquisition, Retention

Engagement, Acquisition, Retention

CHECK IT OUT

A marketing or fundraising strategy is crafted to achieve a desired business outcome. How that strategy is implemented and the business outcome achieved can come in a variety of ways, using an array of media channels. When interviewing experienced fundraisers for my book Attracting Donors Online – Digital Fundraising that…

5 Ways Technology Will Shape The Not For Profit Sector In 2014

5 Ways Technology Will Shape the Not for Profit Sector in 2014

CHECK IT OUT

Blackbaud’s vice president of Product Development, Mary Beth Westmoreland, has just released a white paper (and video) commenting on how technology will shape the not for profit sector in 2014. She comments specifically on mobile, analytics, software, the cloud and social media, all technological innovations that we’ve also seen have…

4 Digital Fundraising Fundamentals

4 Digital Fundraising Fundamentals

CHECK IT OUT

After eleven years of planning, implementing and analyzing the results of digital marketing and fundraising campaigns, I have learned that there are four fundamental elements that are essential for success online. I like to call these the 4 Digital Fundraising Fundamentals. An appeal or campaign may strike it lucky with…

Mobile Sites Vs. Responsive Design

Mobile Sites vs. Responsive Design

CHECK IT OUT

By now you hopefully already have a good idea of who is visiting your organisation’s website, what they’re looking at, and how they’re finding you.  You should also be aware of the portion of your site’s visitors who view your website on a mobile device.  No doubt you will be…

Getting A Handle On Your Online Donation Forms

Getting a Handle on Your Online Donation Forms

CHECK IT OUT

All too often we see online donation forms that neglect to inform potential donors of any kind of tangible impact that their suggested giving amounts will have.  By neglecting to offer a clear and concise guide as to how much difference a donation of a certain amount is going to…