Since Mark Zuckerberg launched Facebook’s in 2003, the social media platform has been taking over the world. Recent data shows that Facebook’s user base has grown to an incredible 2.32 billion monthly users worldwide. To put that into perspective, Australia currently has a population of approximately 25 million people, 15 million of which are active…
People around the world celebrate International Women’s Day on March 8 as an opportunity both to reflect on achievements and to inspire actions that accelerate gender equality. At Blackbaud, we love this conversation! This year’s theme, #BalanceforBetter, acknowledges that building a gender-balanced world means stronger economies and thriving communities. We…
As we settle back into work this year, it’s a great time to reflect on the year that has been and get those new year work resolutions into practice. It can be daunting with where to start or where to put your precious time and resources, but here are 4 great…
Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s…
FREE ON-DEMAND WEBINAR: How to Create Memorable Communications Presented by Karl Tischler / Marlin Communications View the webinar now > How to Create Memorable Communications Creating meaningful communications for your donors is more than just an art, it’s also a science. The science ensures your message serves your fundraising strategy, while the…
As we move into 2019, it’s good practice to review some of the great insights gained from 2018. There were many gems to choose from but here are three of my favourite takeaways not to be overlooked as you kick off your fundraising efforts in 2019. 1. Be an effective…
'Culture is Life' stated the young indigenous leader Lalatuai Grogon in the closing session of the 2018 Philanthropy Australia Conference. The conference earlier this year covered a wide range of topics based on the theme 'Purpose: Is it enough?'. What struck me most was how the theme galvanised so many…
FREE ON-DEMAND WEBINAR: Acceptance Analysis Presented by Anton Bisotti / Bambora View the webinar now > Acceptance Analysis: Insights into increasing authorisation rates and reducing declines We know that ensuring effective regular giving is fundamental to what you do, so together with our payments partner, Bambora, we’re here with some key…
Contrary to what is commonly believed, young people care about, and give to, virtually every major social cause. Obviously, there are some who are more passionate about animal rights, for example, than, say, recycling, but passion isn’t the only driving force for action. For young people, the experience itself is…
FREE ON-DEMAND WEBINAR SERIES: Watch our free on-demand webinars for users of The Raiser's Edge NXT™. This six-part series will help you use NXT to its full potential and secure your place in the modern era. Each 30 minute video is designed for a different role at your organisation, so…
FREE ON-DEMAND WEBINAR: Catch up on the latest new features released in Raiser's Edge NXT, then explore best-practice tips for your organisation. In this webinar we focus on relationship fundraising tools, and database administration. View the webinar now >
For every hero, there’s a hidden partner behind the scenes working hard to ensure the mission is a success. For James Bond, it’s MI5’s inventive gadget-maker, Q. For Batman, it’s his long-time butler and confidant, Alfred. For Iron Man, it’s the industrious and straight-shooting Pepper Potts. And for world-changers like…
FREE ON-DEMAND WEBINAR on Raiser's Edge NXT: This 15 minute webinar guides you through setting up The Raiser's Edge NXT, and rolling out to your users. You will learn step-by-step processes, and best-practice principles for a smooth and productive introduction to NXT at your organisation.
FREE ON-DEMAND WEBINAR: Watch this webinar for information on Blackbaud’s Customer Success team, and learn what resources will become available to you over the coming months. View the webinar now >
FREE ON-DEMAND WEBINAR: The Regular Giving Lifecycle Presented by Alcuin Hacker / Alcuin Hacker Consulting View the webinar now > The Regular Giving Lifecycle If you want to set up or maintain a successful Regular Giving Program then you will not want to miss this webinar - now available on-demand for you…
FREE ON-DEMAND WEBINAR: Impact Investment: Measurement and Value Presented by Clive Pedley / Giving Architects View the webinar now > Impact Investment: Measurement and Value There has been much talk in recent years in the social-purpose and charity sector about impact investment and measurement, but how much do we actually know…
FREE ON-DEMAND WEBINAR: The ever-changing payments landscape from 2018 and beyond Presented by Anton Bisotti / Bambora View the webinar now > The changing payments landscape from 2018 and beyond What do the Reserve Bank Australia’s interchange fees mean for charities like yours? In late 2017, in an effort to reduce…
FREE ON-DEMAND WEBINAR: Planning for Fundraising Success in 2018 Presented by Rich Beeston / LinkedCreative View the webinar now > Planning for Fundraising Success in 2018! Join Rich Beeston, Founder of Linked Creative in this highly engaging and practical webinar available on-demand where Rich covers: How to create a simple month-by-month action plan…
How to motivate your Facebook followers to take action We’ve all seen it before. The Facebook page with tens of thousands of followers … but for some reason, individual posts get little or no response. Or the new social cause everyone’s raving about … but not many followers are willing…
How will you ever get to it all? With seemingly limitless channels available to not for profit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Email? Of course, but it’s not the engagement driver it once was. Facebook, Twitter, Instagram, traditional direct mail,…
There comes a time in each of our lives where our perspective on life shifts. Where we start to see the world – and our place in it – differently. For me, that moment was the birth of my daughter. In an instant, everything changed. I began to think about…
Your June tax appeal has the potential to be your biggest fundraising campaign of the year, so it makes sense to take your time and get it right. Each of the four key questions below is designed to help you create your most compelling direct mail letter, and ensure all…
At the heart of fundraising are compelling stories. We share these stories on our social media platforms, throughout our newsletters, and in our digital and offline appeal campaigns. The best stories are usually those of transformation, of beating the odds, of triumph over adversity. It could be the story of…
There are always peaks and troughs in life and our work is no different. But as marketers and fundraisers, when it comes to communicating with our supporters, we should be "always on". What I mean by "always on" is that the donor or supporter gets a consistent stream of regular…
The best way to improve, is to learn from others. We've compiled a list of up-to-date blogs about not for profits, #nptech and fundraising that you must be reading as a marketer for your cause. From email marketing to social media, here's a list of learnings from around the web…
Earlier this year I decided to become a regular supporter of a local charity. Unfortunately, their donor acknowledgement process was so lacking that I cancelled my regular gift shortly after (they didn’t get in touch once, despite having my address, phone number and email details.) I still wanted to help…
How many times have you heard the phrase: “It’s not what you know, it’s who you know”? If you’re anything like me you’ve heard it more times than you can remember, and whilst I used to dismiss this simple statement out of hand, the further I get through life the…
Blackbaud’s vice president of Product Development, Mary Beth Westmoreland, has just released a white paper (and video) commenting on how technology will shape the not for profit sector in 2014. She comments specifically on mobile, analytics, software, the cloud and social media, all technological innovations that we’ve also seen have…
A charity I am currently working with in Asia recently launched a campaign to ‘buy a brick’ to repair some retaining walls in a sanctuary for rescued animals it runs that had been damaged by severe flooding. It was their most successful fundraising campaign to date. Having worked with international…