There are always peaks and troughs in life and our work is no different. But as marketers and fundraisers, when it comes to communicating with our supporters, we should be "always on". What I mean by "always on" is that the donor or supporter gets a consistent stream of regular…
The best way to improve, is to learn from others. We've compiled a list of up-to-date blogs about not for profits, #nptech and fundraising that you must be reading as a marketer for your cause. From email marketing to social media, here's a list of learnings from around the web…
Earlier this year I decided to become a regular supporter of a local charity. Unfortunately, their donor acknowledgement process was so lacking that I cancelled my regular gift shortly after (they didn’t get in touch once, despite having my address, phone number and email details.) I still wanted to help…
How many times have you heard the phrase: “It’s not what you know, it’s who you know”? If you’re anything like me you’ve heard it more times than you can remember, and whilst I used to dismiss this simple statement out of hand, the further I get through life the…
Blackbaud’s vice president of Product Development, Mary Beth Westmoreland, has just released a white paper (and video) commenting on how technology will shape the not for profit sector in 2014. She comments specifically on mobile, analytics, software, the cloud and social media, all technological innovations that we’ve also seen have…
A charity I am currently working with in Asia recently launched a campaign to ‘buy a brick’ to repair some retaining walls in a sanctuary for rescued animals it runs that had been damaged by severe flooding. It was their most successful fundraising campaign to date. Having worked with international…