How will you ever get to it all? With seemingly limitless channels available to not for profit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Email? Of course, but it’s not the engagement driver it once was. Facebook, Twitter, Instagram, traditional direct mail,…
There comes a time in each of our lives where our perspective on life shifts. Where we start to see the world – and our place in it – differently. For me, that moment was the birth of my daughter. In an instant, everything changed. I began to think about…
Your June tax appeal has the potential to be your biggest fundraising campaign of the year, so it makes sense to take your time and get it right. Each of the four key questions below is designed to help you create your most compelling direct mail letter, and ensure all…
At the heart of fundraising are compelling stories. We share these stories on our social media platforms, throughout our newsletters, and in our digital and offline appeal campaigns. The best stories are usually those of transformation, of beating the odds, of triumph over adversity. It could be the story of…
There are always peaks and troughs in life and our work is no different. But as marketers and fundraisers, when it comes to communicating with our supporters, we should be "always on". What I mean by "always on" is that the donor or supporter gets a consistent stream of regular…
The best way to improve, is to learn from others. We've compiled a list of up-to-date blogs about not for profits, #nptech and fundraising that you must be reading as a marketer for your cause. From email marketing to social media, here's a list of learnings from around the web…
Earlier this year I decided to become a regular supporter of a local charity. Unfortunately, their donor acknowledgement process was so lacking that I cancelled my regular gift shortly after (they didn’t get in touch once, despite having my address, phone number and email details.) I still wanted to help…
How many times have you heard the phrase: “It’s not what you know, it’s who you know”? If you’re anything like me you’ve heard it more times than you can remember, and whilst I used to dismiss this simple statement out of hand, the further I get through life the…
Blackbaud’s vice president of Product Development, Mary Beth Westmoreland, has just released a white paper (and video) commenting on how technology will shape the not for profit sector in 2014. She comments specifically on mobile, analytics, software, the cloud and social media, all technological innovations that we’ve also seen have…
A charity I am currently working with in Asia recently launched a campaign to ‘buy a brick’ to repair some retaining walls in a sanctuary for rescued animals it runs that had been damaged by severe flooding. It was their most successful fundraising campaign to date. Having worked with international…