RAH Research Fund + Blackbaud Online Express™

Breaking into the digital era with integrated online donations.

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The world today runs via social media, internet presence and online donations. Blackbaud Online Express has helped us catch up to that.”
—Alexia Rocha, Database & Operations Manager

The Royal Adelaide Hospital (RAH) Research Fund is a crucial source of income towards life-saving clinical research and medical equipment.

The fund had historically been hidden under the umbrella of Royal Adelaide Hospital’s website and lacked its own online presence. This proved to be a major barrier to their online fundraising capability, so in early 2016, they overhauled the brand, launching a new image, logo and website.

Alexia told us – “It seemed like we were the only charity in the world that didn’t have a website and our online donations were very limited. Rebranding allowed us to get up with the times and new direction as it aligns with the opening of the new Royal Adelaide Hospital in 2017. The world today runs via social media, internet presence and online donations and we needed to catch up to that.”

We’re a very small team and Online Express ticked all the boxes – from email, backend integration to newsletter subscription, basically everything.”

Going Digital

RAH Research Fund were already using Blackbaud’s fundraising CRM solution, Raiser’s Edge, to manage their donor database. So the move to complementary product, Blackbaud Online Express was an obvious way to kickstart their digital fundraising.

“We didn’t feel the need to go zero to a million, Online Express had exactly what we needed right now,” reflects Alexia. “We’re a very small team and Online Express ticked all the boxes – from email, backend integration to newsletter subscription, basically everything.”

Other online fundraising and email marketing solutions were larger and more complex than what we really needed. It didn’t make sense to pay for a larger solution when we’re only going to use a small percentage of it. With Online Express we use 100% of it.”

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The Result

Having their own website and donation forms has made a huge impact on the amount of donations they’ve received and will continue to receive, especially around appeals time. Within their average gift amount they’ve seen a 382% increase in the first 5 months of using Online Express.

In Alexia’s role as Database Manager, this integration has eliminated some of the manual steps and streamlined the online fundraising process.

“I can see the number of donations we’ve received overnight and the payments are automatically processed. From there I can download the constituent information directly into Raiser’s Edge. Since I’m still using Blackbaud software, the fields are the same, so I can relate to them easily.”

RAH Research Fund’s digital presence is still in it’s infancy. However, they are planning to develop their social media pages to capitalise on Online Express’ innovative social sharing tool, Givalanche.

Online Express is user friendly and easy to use. It’s very self-explanatory, it has what you need.”

Fundraising Software & Services

We’re the leading cloud software company powering social good in the Asia Pacific.

What makes Blackbaud different, is our obsession with all things social good. As the ‘fundraising geeks’ of the technology world, we know just how crucial things like online acquisition and supporter communications are.