The Peer-to-Peer Supporter Journey
eTapestry + everydayhero
Find the potential in every donor.
We believe supporters should be at the heart of your fundraising strategy.
With the new integration between Blackbaud’s CRM, eTapestry, & peer-to-peer platform, everydayhero, the ability to build detailed personas of your target audience groups is now a reality.
Start getting to know your donors beyond their basic demographic info. View the detailed map of their lives: the things they do, the challenges they face and the ‘moments that matter’ for them and their personal fundraising journey.
The integration of our two most important fundraising systems is a game-changer for AMDF. Having Peer-to-Peer data delivered directly to our marketing tool will have a huge impact on our nurturing capabilities. We’re excited by what we’ll be able to achieve as a result of this new intelligence, and the hours of manual importing it will save us.”
– Sean Murray, CEO of Australian Mitochondrial Disease Foundation (AMDF)
Discover how technology can bring your peer-to-peer supporter journey to life in this free 30 minute on-demand webinar.