Planning For The Unplanned

Planning for the unplanned

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A charity I am currently working with in Asia recently launched a campaign to ‘buy a brick’ to repair some retaining walls in a sanctuary for rescued animals it runs that had been damaged by severe flooding. It was their most successful fundraising campaign to date. Having worked with international…

Alumni/Constituent Engagement – How Do You Measure It?

Alumni/Constituent Engagement – how do you measure it?

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Work for a university?  This applies to you!  Work for another type of organisation – this applies to you, too!  Please read on. I have spent the past two weeks consulting at two separate universities in Australia.  Each university has raised issues relating to creating metrics related to alumni engagement…

Converting One-off Donors To Regular Donors

Converting one-off donors to regular donors

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Regular giving programs are a proven method for charities to increase their revenue whilst reducing administration fees. The most commonly used acquisition methods for new regular donors are direct approach and purchasing cold lists for direct marketing (mail, telephone and email) efforts. These methods typically come with a hefty cost…

Nurturing Your Graduates

Nurturing Your Graduates

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For a long time I thought my University must not be soliciting their Alumni, because I never once had an appeal letter. I knew they had my details as I still received the newsletter and Alumni email, I was just never asked for money. And then I turned 25, and…

Mobile Sites Vs. Responsive Design

Mobile Sites vs. Responsive Design

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By now you hopefully already have a good idea of who is visiting your organisation’s website, what they’re looking at, and how they’re finding you.  You should also be aware of the portion of your site’s visitors who view your website on a mobile device.  No doubt you will be…

Getting A Handle On Your Online Donation Forms

Getting a Handle on Your Online Donation Forms

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All too often we see online donation forms that neglect to inform potential donors of any kind of tangible impact that their suggested giving amounts will have.  By neglecting to offer a clear and concise guide as to how much difference a donation of a certain amount is going to…

EOFY, LYBUNT & SYBUNT

EOFY, LYBUNT & SYBUNT

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With just one month until the End of Financial Year, there’s just enough time to make one last ask of your supporters. For registered Australian charities, donations over $2 are tax deductible, and for many maybe-donors this is an incentive to give! Here are three quick things you do to…

Is Your Website Mobile Friendly?

Is your Website Mobile Friendly?

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Being a young person, and constantly on the move with work, I find that I am using my smartphone and tablet more and more, and using my computer less. In fact, I don’t think I’ve turned my personal computer on once this year, possibly because I got a shiny new…

Getting The Most Out Of Your EOFY Tax Receipts

Getting the most out of your EOFY Tax Receipts

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If your organisation has a regular giving program, or prefers to send out consolidated annual receipts to your one-off donors, you are probably already in the midst of preparing these documents for the end of the 2011/12 financial year. In addition to providing your donors with information to help them…

Decoding Your Database

Decoding Your Database

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A good fundraising database will contain not only biographical and gift information about your supporters, but should also contain other pertinent information that can help you tailor communications to make them more personal. This information might include volunteer contributions, events they’ve attended, areas of interest and mailing preferences. A lot…