Mobile Sites Vs. Responsive Design

Mobile Sites vs. Responsive Design

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By now you hopefully already have a good idea of who is visiting your organisation’s website, what they’re looking at, and how they’re finding you.  You should also be aware of the portion of your site’s visitors who view your website on a mobile device.  No doubt you will be…

Getting A Handle On Your Online Donation Forms

Getting a Handle on Your Online Donation Forms

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All too often we see online donation forms that neglect to inform potential donors of any kind of tangible impact that their suggested giving amounts will have.  By neglecting to offer a clear and concise guide as to how much difference a donation of a certain amount is going to…

EOFY, LYBUNT & SYBUNT

EOFY, LYBUNT & SYBUNT

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With just one month until the End of Financial Year, there’s just enough time to make one last ask of your supporters. For registered Australian charities, donations over $2 are tax deductible, and for many maybe-donors this is an incentive to give! Here are three quick things you do to…

Is Your Website Mobile Friendly?

Is your Website Mobile Friendly?

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Being a young person, and constantly on the move with work, I find that I am using my smartphone and tablet more and more, and using my computer less. In fact, I don’t think I’ve turned my personal computer on once this year, possibly because I got a shiny new…

Getting The Most Out Of Your EOFY Tax Receipts

Getting the most out of your EOFY Tax Receipts

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If your organisation has a regular giving program, or prefers to send out consolidated annual receipts to your one-off donors, you are probably already in the midst of preparing these documents for the end of the 2011/12 financial year. In addition to providing your donors with information to help them…

Decoding Your Database

Decoding Your Database

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A good fundraising database will contain not only biographical and gift information about your supporters, but should also contain other pertinent information that can help you tailor communications to make them more personal. This information might include volunteer contributions, events they’ve attended, areas of interest and mailing preferences. A lot…

How Kind Are You To In-kind Donors?

How kind are you to in-kind donors?

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Most organisations will receive gifts-in-kind of one type or another. These can include, for example, donations of items to help you achieve your mission or for use at fundraising auctions, free or deeply discounted printing costs or donations of old computers for your staff to use. It is important to…

Acknowledging And Receipting Gifts

Acknowledging and Receipting Gifts

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Do you send out a one page receipt/acknowledgement letter for donations to your organisation, or do you send receipts and acknowledgements separately? If the latter, do you send out the receipts one at a time or do you prefer to send out a consolidated receipt for all donations at the…

Upgrading And Reactivating Regular Donors

Upgrading and Reactivating Regular Donors

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Regular donors are one of an organisation’s most loyal groups of donors. Their frequent and reliable financial contributions can help your organisation plan ahead and grow. Whilst most organisations focus on converting cash donors to regular donors or acquiring new donors to their regular giving program, it is important to…

Market Research For Your Organisation In 8 Simple Steps

Market Research for your Organisation in 8 Simple Steps

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I’m a big fan of market research as someone who comes from a marketing background. I strongly believe in the power of the customer experience, and in providing what your market is asking for, you develop a stronger bond between your customers and your brand. So if you’re thinking “I’m…