Peer–to-Peer or social fundraising is the easiest way to increase your fundraising income and grow your donor database. Why? Because word of mouth is still the best form of advertising.
Intuitive technology now enables a supporter to create a fundraising activity, tell their story about why they love your organisation, and share it with their nearest and dearest. Combine this with a powerful giving engine, and you have access to more passionate supporters, raising more money and introducing more donors to your cause, 24 hours, 7 days a week.
“In the last 50 years, the peer to peer industry has proved that almost any activity—walking, running, biking, jumping, scaling buildings, golfing, shaving heads, not shaving faces—can be a fundraiser that raises significant money for non-profits.”