Blackbaud’s vice president of Product Development, Mary Beth Westmoreland, has just released a white paper (and video) commenting on how technology will shape the not for profit sector in 2014.
She comments specifically on mobile, analytics, software, the cloud and social media, all technological innovations that we’ve also seen have a big impact on local not for profits in 2013.
Locally, we’ve seen local charities embrace the mobile world with face to face data collection via iPad, mobile app experimentation and a focus on responsive design across the charity web space. Mobile technologies in the local not for profit space are, for obvious reasons, focused on providing the best and most convenient experience possible for supporters, as well as ease of use and on-the-road access for staff (take a look at the Raiser’s Edge mobile app if you haven’t already.) It will be interesting to see the innovations that occur in this space in 2014.
I’m also curious to see how social media use evolves across charities in our region in 2014. Can social be a successful platform for fundraising? Is it truly a great engagement tool? How easy is it to push a social media supporter of your organisation into a truly engaged supporter? Much research has been, and will continue to be done on this subject, but the jury is still out on all of these questions.
The above comments are just a few thoughts on how these technologies have impacted not for profits across Asia Pacific in 2013, and will continue to do in this New Year. I’m looking forward to seeing what 2014 will bring!