How Charities Can Leverage The Influencer Marketing Trend

How Charities can Leverage the Influencer Marketing Trend

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Guest post by everydayhero The popularity of influencer marketing has surged in recent years. While it’s been around as a marketing tactic for the best part of a century, this recent growth can be largely attributed to the sheer volume of content being shared across social media. Amidst so much…

Attract More Donors With The Content Marketing Fundraising Funnel

Attract More Donors with the Content Marketing Fundraising Funnel

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Guest post by LinkedCreative Attracting and retaining new donors to your cause is an essential part of growing any non-profit organisation. Throughout the years, various methods have been employed to acquire new prospects, including direct mail, face-to-face, telephone marketing, advertising, events etc. While each of these methods has its merits,…

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

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Guest post by Jeanette Russell, Marketing Director for Attentive.ly, a social engagement platform.  On January 21st, 2017, millions of people around the world marched as part of a global protest, in support of women’s rights, immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights.…

Technology: Empowered Or Overwhelmed?

Technology: Empowered or Overwhelmed?

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Do you feel empowered or overwhelmed by the digital revolution? Every week we hear about the incredible achievements of charities using online marketing. #nomakeupselfie raised $8million for Cancer Council in its first week and train accidents in Melbourne fell 30% after the Dumb Ways to Die Youtube video. All great…

3 Simple Steps To A Last Minute Fundraising Appeal

3 Simple Steps to a Last Minute Fundraising Appeal

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In fundraising, every day is a new day to raise more money for your cause. Some days require more of a rapid response than others; this may mean sending out last minute email blast, direct mail or making crucial phone calls to push out your fundraising appeal. As many charities…

Are You Making The Most Of Digital Fundraising?

Are you making the most of digital fundraising?

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There are endless possibilities for connecting with your donors in a modern world. Christian Heckenberg takes us through the stages to ensuring small to medium-sized not for profits are making the most of digital fundraising. Listen to the recording here > --- Start with a plan. Think about what you're…

4 Tech Trend Predictions For Not For Profits In 2016

4 Tech Trend Predictions for Not for Profits in 2016

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This week, I was fortunate to get a sneak peek at two of the not for profit sector’s leading tech experts musing on their technology trend predictions for 2016. This video of Mary Beth Westmoreland and Steve MacLaughlin forecasting how and where not for profits, technology, and even user experience will intersect during this upcoming year is total…

Why Pop-Ups Should Be Part Of Your Online Fundraising

Why Pop-Ups Should Be Part of Your Online Fundraising

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Are you annoyed by those pop-up boxes that suddenly appear on some websites? Probably. Are your constituents? Likely. Does that mean your not for profit website should avoid them? No. Everyone knows to raise money, you need to ask. And simply having a donate button on your home page isn’t…