Exploring The Complexities Of Fundraising Efficiency

Exploring the Complexities of Fundraising Efficiency

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We all know raising funds are critical to a charity’s survival but while non-profits, donors and the board are all united in doing ‘good’ for their chosen cause, they all have very different expectations of how to measure a charity’s fundraising efficiency and what this entails. Evaluating an organisation’s Fundraising…

How Charities Can Leverage The Influencer Marketing Trend

How Charities can Leverage the Influencer Marketing Trend

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Guest post by everydayhero The popularity of influencer marketing has surged in recent years. While it’s been around as a marketing tactic for the best part of a century, this recent growth can be largely attributed to the sheer volume of content being shared across social media. Amidst so much…

6 Trends That Will Impact The Social Good Sector In 2017

6 Trends That Will Impact the Social Good Sector in 2017

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We’re just three months in and already 2017 is shaping up to be a roller coaster of a year. With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. To help us navigate, Blackbaud leaders and industry…

Attract More Donors With The Content Marketing Fundraising Funnel

Attract More Donors with the Content Marketing Fundraising Funnel

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Guest post by LinkedCreative Attracting and retaining new donors to your cause is an essential part of growing any non-profit organisation. Throughout the years, various methods have been employed to acquire new prospects, including direct mail, face-to-face, telephone marketing, advertising, events etc. While each of these methods has its merits,…

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy

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Guest post by Jeanette Russell, Marketing Director for Attentive.ly, a social engagement platform.  On January 21st, 2017, millions of people around the world marched as part of a global protest, in support of women’s rights, immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights.…

Things Are Changing At Blackbaud

Things are Changing at Blackbaud

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Article by Lianne McGrory, Director, Professional Services & Sales (core team) at Blackbaud Pacific I'm excited! Things are changing at Blackbaud. The past 18 months has seen innovative product releases, a growing range of services and now we are changing the way we support our customers by launching a formal…

Winning Funding Through Outcomes Measurement

Winning funding through Outcomes Measurement

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Cystic Fibrosis WA Case Study with Apricot Summary Cystic Fibrosis Western Australia have grown from their humble beginnings of a parent-founded self-help group, to a $2.2 million charity, dedicated to enhancing the lives of people living with Cystic Fibrosis. In 2016 they realised that things ‘just weren’t working’ and bravely…

Seeking Funding And The Search For Atlantis

Seeking Funding and the Search for Atlantis

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Guest article by Chris Wootton, Philanthropic Services Manager, Philanthropy Australia Like the search for Atlantis….seeking funding from philanthropists can be complex, time consuming and often fraught with failure. We think we know what funders want, only to find that their funding focus has moved and your organisation or program is…

Are You Ready For The Funding Volcano?

Are You Ready for the Funding Volcano?

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Is the quest for funding is getting tougher? It certainly seems that way right now. Our clients continually tell us that their number 1 challenge is rising competition – and it’s no surprise, given that there is now 1 charity for every 422 people. But despite how hard things may…

3 Ways To Avoid Being Trumped By Your Supporters

3 Ways to Avoid Being Trumped by your Supporters

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FREE ON-DEMAND WEBINAR: Technology and Peer-to-Peer Fundraising Discover how technology can bring your peer-to-peer supporter journey to life in this free 30 minute on-demand webinar. View the webinar now > What can the presidential election teach us about Fundraising? While we might not be campaigning for presidency, as peer-to-peer fundraisers, we…