6 Tips For An Exciting, Donor-Centric Annual Report

6 Tips for an Exciting, Donor-Centric Annual Report

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As the financial year draws to a close, the fundraisers amongst us are breathing a sigh of relief knowing our tax-time appeals are now behind us. The letters have been mailed, the emails are on their way, the thank-you notes are already written. We could almost be forgiven for putting…

It’s A New Financial Year, What’s Next?

It’s a New Financial Year, what’s next?

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There are always peaks and troughs in life and our work is no different. But as marketers and fundraisers, when it comes to communicating with our supporters, we should be "always on". What I mean by "always on" is that the donor or supporter gets a consistent stream of regular…

3 Tips For Converting Volunteers To Donors

3 Tips for Converting Volunteers to Donors

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Your volunteers are some of your most committed advocates. Day in and day out, volunteers contribute over $28 per hour (AUD) in donated time to your organisation. While you are certainly grateful for this contribution of time, wouldn’t it be nice if you could also convert some (or all) of…

How To Say “Thank You”

How to say “Thank You”

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Earlier this year I decided to become a regular supporter of a local charity. Unfortunately, their donor acknowledgement process was so lacking that I cancelled my regular gift shortly after (they didn’t get in touch once, despite having my address, phone number and email details.)  I still wanted to help…

Converting One-off Donors To Regular Donors

Converting one-off donors to regular donors

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Regular giving programs are a proven method for charities to increase their revenue whilst reducing administration fees. The most commonly used acquisition methods for new regular donors are direct approach and purchasing cold lists for direct marketing (mail, telephone and email) efforts. These methods typically come with a hefty cost…

EOFY, LYBUNT & SYBUNT

EOFY, LYBUNT & SYBUNT

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With just one month until the End of Financial Year, there’s just enough time to make one last ask of your supporters. For registered Australian charities, donations over $2 are tax deductible, and for many maybe-donors this is an incentive to give! Here are three quick things you do to…

How Kind Are You To In-kind Donors?

How kind are you to in-kind donors?

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Most organisations will receive gifts-in-kind of one type or another. These can include, for example, donations of items to help you achieve your mission or for use at fundraising auctions, free or deeply discounted printing costs or donations of old computers for your staff to use. It is important to…

Acknowledging And Receipting Gifts

Acknowledging and Receipting Gifts

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Do you send out a one page receipt/acknowledgement letter for donations to your organisation, or do you send receipts and acknowledgements separately? If the latter, do you send out the receipts one at a time or do you prefer to send out a consolidated receipt for all donations at the…

How Well Do You Know Your Donors?

How well do you know your donors?

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Do you take every opportunity to gather AND record valuable information about your donors? Whilst not every organisation has the resources to send out and administer comprehensive donor surveys, every organisation should be ensuring that it is capturing relevant information about its supporters as it is acquired. An important part…