Planning For Fundraising Success In 2018 – Webinar On-Demand

Planning for Fundraising Success in 2018 – Webinar On-Demand

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FREE ON-DEMAND WEBINAR: Planning for Fundraising Success in 2018 Presented by Rich Beeston / LinkedCreative View the webinar now > Planning for Fundraising Success in 2018!  Join Rich Beeston, Founder of Linked Creative in this highly engaging and practical webinar available on-demand where Rich covers: How to create a simple month-by-month action plan…

Scholarship & Stewardship Success – Webinar On-Demand

Scholarship & Stewardship Success – Webinar On-Demand

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FREE ON-DEMAND WEBINAR: Scholarship & Stewardship Success Presented by Brook Grimes / AcademicWorks View the webinar now > Take your scholarship management to another level!  Blackbaud have great pleasure in bringing to you to this special on-demand webinar showcasing our innovative AcademicWorks Platform. Acquired by Blackbaud in 2017, the AcademicWorks solution serves as…

Creating A Roadmap For Online Success

Creating a Roadmap for Online Success

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Five Channels To Create a Successful Online Strategy The digital experience is increasingly important as more of your donors, constituents, fundraisers, and community members go online to learn about your organisation and how best to support it. Mapping out a successful online strategy is the best way to avoid roadblocks…

How To Motivate Your Facebook Followers To Take Action

How to motivate your Facebook followers to take action

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How to motivate your Facebook followers to take action We’ve all seen it before. The Facebook page with tens of thousands of followers … but for some reason, individual posts get little or no response. Or the new social cause everyone’s raving about … but not many followers are willing…

Win At Multi-Channel Marketing With A Messaging Framework

Win at Multi-Channel Marketing with a Messaging Framework

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How will you ever get to it all? With seemingly limitless channels available to not for profit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Email? Of course, but it’s not the engagement driver it once was. Facebook, Twitter, Instagram, traditional direct mail,…

Webinar Partnership With Connecting Up

Webinar partnership with Connecting Up

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FREE ON-DEMAND WEBINAR: Expert Advice for Fundraising in the Digital Age Presented by Gabe Smith / Blackbaud Pacific View the webinar now > With so much change and so many challenges, how are the best fundraisers successfully navigating the transition to the digital age and staying ahead of the competition?  In…

How To Make Your Donors Feel Like Heroes In 2018

How to make your donors feel like heroes in 2018

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At the heart of fundraising are compelling stories. We share these stories on our social media platforms, throughout our newsletters, and in our digital and offline appeal campaigns. The best stories are usually those of transformation, of beating the odds, of triumph over adversity. It could be the story of…

Tips For Database Segmentation

Tips for database segmentation

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Derrick Brown offers some tried-and-true ideas for database management that will allow for effective segmentation in your direct marketing – and more meaningful interactions with your supporters.   Whether you are using a homegrown database or one of the many proprietary databases out there, you are tasked with determining what…

Secrets Of Data Driven Not For Profits

Secrets of Data Driven Not for Profits

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FREE ON-DEMAND WEBINAR: Secrets of Data Driven Not for Profits Presented by Steve MacLaughlin / Vice President of Data & Analytics, Blackbaud AND #1 Amazon Bestseller View the webinar now > Big Data is completely transforming how companies drive their decision making - but many not for profit organisations are unprepared…

6 Tips For An Exciting, Donor-Centric Annual Report

6 Tips for an Exciting, Donor-Centric Annual Report

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As the financial year draws to a close, the fundraisers amongst us are breathing a sigh of relief knowing our tax-time appeals are now behind us. The letters have been mailed, the emails are on their way, the thank-you notes are already written. We could almost be forgiven for putting…

How To Promote Your Tax Appeal Through Email And Social Media

How to Promote your Tax Appeal through Email and Social Media

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12 tips for maximising the effectiveness of your direct mail campaign through digital channels When it comes to fundraising, the tax-time appeal ranks as one of the top two opportunities throughout the year alongside Christmas. And yet, many not-for-profits are leaving donations on the table by not partnering their Direct…

What Funders Want: Outcomes 101 For The Frontline Fundraiser

What Funders Want: Outcomes 101 for the Frontline Fundraiser

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The world of philanthropy is transforming to results-focused giving. Tracking and measuring outcomes is no longer a nice to have or a buzzword, it is now imperative for fundraisers to embrace and communicate their organisations’ outcomes and results in order to stand out when competing for dollars and resources. What Funders…

How Charities Can Leverage The Influencer Marketing Trend

How Charities can Leverage the Influencer Marketing Trend

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Guest post by everydayhero The popularity of influencer marketing has surged in recent years. While it’s been around as a marketing tactic for the best part of a century, this recent growth can be largely attributed to the sheer volume of content being shared across social media. Amidst so much…

6 Trends That Will Impact The Social Good Sector In 2017

6 Trends That Will Impact the Social Good Sector in 2017

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We’re just three months in and already 2017 is shaping up to be a roller coaster of a year. With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. To help us navigate, Blackbaud leaders and industry…

Attract More Donors With The Content Marketing Fundraising Funnel

Attract More Donors with the Content Marketing Fundraising Funnel

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Guest post by LinkedCreative Attracting and retaining new donors to your cause is an essential part of growing any non-profit organisation. Throughout the years, various methods have been employed to acquire new prospects, including direct mail, face-to-face, telephone marketing, advertising, events etc. While each of these methods has its merits,…

6 Ways To Get The Most Out Of Your Fundraising Database

6 Ways to Get the Most Out of Your Fundraising Database

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Without good data your whole fundraising strategy falls down. How can you report on your fundraising success if you can’t figure out which gifts have been paid? How can you accurately segment your donors if everyone on the team records information differently?  Without good data it is impossible for you…

Mobile Sites Vs. Responsive Design

Mobile Sites vs. Responsive Design

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By now you hopefully already have a good idea of who is visiting your organisation’s website, what they’re looking at, and how they’re finding you.  You should also be aware of the portion of your site’s visitors who view your website on a mobile device.  No doubt you will be…