How Charities Can Leverage The Influencer Marketing Trend

How Charities can Leverage the Influencer Marketing Trend

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Guest post by everydayhero The popularity of influencer marketing has surged in recent years. While it’s been around as a marketing tactic for the best part of a century, this recent growth can be largely attributed to the sheer volume of content being shared across social media. Amidst so much…

6 Trends That Will Impact The Social Good Sector In 2017

6 Trends That Will Impact the Social Good Sector in 2017

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We’re just three months in and already 2017 is shaping up to be a roller coaster of a year. With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. To help us navigate, Blackbaud leaders and industry…

Attract More Donors With The Content Marketing Fundraising Funnel

Attract More Donors with the Content Marketing Fundraising Funnel

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Guest post by LinkedCreative Attracting and retaining new donors to your cause is an essential part of growing any non-profit organisation. Throughout the years, various methods have been employed to acquire new prospects, including direct mail, face-to-face, telephone marketing, advertising, events etc. While each of these methods has its merits,…

6 Ways To Get The Most Out Of Your Fundraising Database

6 Ways to Get the Most Out of Your Fundraising Database

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Without good data your whole fundraising strategy falls down. How can you report on your fundraising success if you can’t figure out which gifts have been paid? How can you accurately segment your donors if everyone on the team records information differently?  Without good data it is impossible for you…

Mobile Sites Vs. Responsive Design

Mobile Sites vs. Responsive Design

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By now you hopefully already have a good idea of who is visiting your organisation’s website, what they’re looking at, and how they’re finding you.  You should also be aware of the portion of your site’s visitors who view your website on a mobile device.  No doubt you will be…