The Enterprise Solution of Choice for Sophisticated Not-for-Profits

The Complete Constituent Relationship Management Solution

What is Blackbaud CRM?

Improve constituent engagement, build stronger relationships and meet fundraising challenges.

See the full picture of your supporter base with Blackbaud CRM.

Built for large not-for-profits, Blackbaud CRM gives you organisation-wide tool-set for managing your constituent base.


Expand your audience with sophisticated acquisitions campaigns and on-boarding journeys, expand your regular giving programs.


More about your supporters and campaign performance, analyse results, and fine-tune your strategies on the fly.


Across teams, territories and languages, and strengthen corporate relationships.

What we can do for you

More Meaningful Constituent Relationships at Every Stage of the Donor Lifecycle

Blackbaud CRM knows that a Constituent often has more than one touch-point to an organisation – they aren’t just a donor but also a volunteer, community fundraiser, an event attendee, a scholarship recipient, a purchaser of merchandise, a contact at a partnership organisation, or a gatekeeper to a crucial major donor prospect. CRM ties this all into one, and provides a contextual interface for each end user to (first) see what’s most relevant to them, but also to see what other touch-points in the organisation they have to see the full picture of the Constituent.

Integrated Marketing Campaigns for Improved Supporter Experiences with Blackbaud CRM

Whether you are campaign planning, budgeting, or executing a particular marketing strategy, Blackbaud CRM ensures that your organisation’s communication plan is a success. Create thousands of multi-segment, multi-channel, and multi-wave segments in minutes, without any knowledge of SQL. Manage sophisticated testing (beyond A/B) and purchased lists all from within the same workspace.

Powerful Major Giving Management Tools

Not-for-profits face a variety of fundraising challenges, such as identifying and cultivating prospects, solicitating support or delivering proposals, and deepening the relationship through automated stewardship steps. Blackbaud CRM provides organisations with a flexible, scalable, and secure non profit CRM solution to address the most sophisticated fundraising programs.

Spend More Time Fundraising and Less Time Processing Payments

Using Blackbaud CRM, you can process credit card payments from your database or online forms. Save time by using our detailed transaction reports and save money by eliminating hidden processing fees and minimising disruptions in monthly giving.

Your Complete Constituent Engagement Solution

Relationship management

Collate data from across departments and systems such as Major Giving, Digital Team, Direct Marketing, Volunteers, Program Management, and other stakeholders to break down silos within your organisation.

Transaction Management

Collect, process and track your revenue. Blackbaud CRM has special handling for one-time and regular donations, bequests, grants, pledges, gifts in kind, a variety of payment methods (integrated CC processing, Direct Debit, PayPal, BPay), with sophisticated mapping all the way through to your organisation’s General Ledger.

Marketing and communications

Improve acquisition, engagement and retention with strategic, multi-channel, multi-wave, and multi-segment marketing. While the functionality is deep and sophisticated, Blackbaud CRM makes this easy to implement with configurable templates.


Online engagement

Enhance online experience through web and email to harness and enrich data. Alumni portal allows for real time updates of profile information, communication preferences, and much more.


Reporting and analytics

Model data for new insights and evaluate team and campaign performance using roll-up and drill down reports.


Scholarship Management

Open API allows your organisation to expand the functionality if desired.


Volunteer Management

Volunteer screening and onboarding to sophisticated rostering/schedule management – manage opportunities, recruitment, recognition and track hours worked, engagement and expenses.


Regular Giving Management

Upgrades, automated processing and arrears handling – completely automate your large volume regular giving programme.


Major Giving, Bequests and Grants Management

Easy to use dashboards for your fundraisers to manage their portfolio, view next steps, create and manage proposals and asks. The Fundraiser on the Go mobile interface allows fundraisers to manage their portfolio, use speech to text to dictate contact reports directly into CRM, launch SMS, emails and calls at the tap of the screen, and quickly navigate to donor meetings using the mapping program of their choice. Senior Management can quickly glance at their major gift pipeline (filtered by likelihood) to budget for the next year).


Page Designer

Create purpose-specific workspaces to enrich the end user experience, facilitate workflows, and tailor OOB functionality to your specific, unique business requirements.


Built for a Connected World

Blackbaud CRM opens up a world of connectivity, whether you need a direct integration to a best in class App of your choice, or generic connections to over 1000 Cloud Apps (think, Gmail, Survey Monkey, Campaign Monitor, Instagram.. the list goes on) our Open API and Zapier Connector will power your connected world within our ecosystem for good. Talk with us about your vision and we will help you make it a reality.





Starts with Discovery Assessment led by the professional services team, to identify the implementation project scope (you’ll get the full product feature set at Go Live, but we know from experience an enterprise-level conversion must be carefully implemented over time).


Our Project Management team will guide you through our proven implementation methodology, from initial planning and refinement through to End User Testing, a smooth cutover, and a worry-free Go Live.


Our Functional Consultants embody a hybrid of product knowledge, industry experience, and best practice acumen, and will help transform (not just transfer) your operations to make the  most of Blackbaud CRM’s robust feature-set. Blackbaud’s company values of honesty and integrity are at the core of everything we do, and our team is invested not just in your project, but in the ability to deliver your mission with the best possible outcomes.


Expert and experienced Conversion analysts ensures no loss of data from your old system to the new, and endeavour to fit aged data structures into our best in class fundraising CRM database. (It’s like moving from a cottage to a mansion: our conversion geniuses will make sure your data is placed in the best possible space to be accessible and analysed in the future).


While Blackbaud CRM contains so much functionality, and we don’t think you’ll need it, our in-house developers are on hand to extend the solution in any way that is not accomplished out of the box. When not on projects, they work tirelessly to develop new features, specifically for the Asia-Pacific market.


Go Live is just the beginning! After on-site support from your functional consultant team ends, you won’t even notice that you’ve transitioned into the capable hands of our dedicated enterprise support team (because they are engaged with the project from very early on).


The Total Economic Impact™ of Blackbaud CRM For Higher Education

In 2015, we commissioned an independent Forrester Research Study to find out the Total Economic Impact (TEI) and examine the potential return on investment (ROI) enterprises may realise by deploying BBCRM in the North American higher education sector.

See what we discovered!

BBCRM Customer Journey - ON-DEMAND Webinar

Watch this complimentary on-demand webinar showcasing the most recent additions to BBCRM. This includes:

  • Donor/Supporter Journeys
  • Call Centre Workflow
  • BBIS Volunteer Portal

You will enjoy an overview of each of the above areas.

The Critical Foundation of Your Engagement Ecosystem

In today’s competitive environment, it is vital to create strong personal relationships with your donors and supporters to help increase loyalty and retention – this is why a powerful supporter engagement and customer experience strategy is essential.

Read in our latest whitepaper below the steps you can take to implement an effective CRM system.

Take Your Organisation to the Next Level

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